Forget the loud, flashy "look at me" branding of the past few years. In the 1st Arrondissement and across the global business hubs, the most influential people are leaning into a look we’re calling "Lit-Chic." It’s the visual language of the intellectual elite. We’re talking about a return to substance: cardigans layered over crisp blue button-downs, pleated skirts with structure, and the kind of heavy-rimmed eyewear that suggests you’ve spent the morning in a rare-book archi